UGG dates back to 1978, when Brian Smith brought sheepskin boots from his native Australia and began selling them on the beaches of Southern California. The UGG boot was welcomed with open arms into the relaxed surfer culture of the region where the boots soon became a sensation.
By the mid-90s, UGG was the hottest product on the New York Fashion scene, catapulting the brand to become the omnipresent fashion essential it is today. The original UGG boots have gone from the beaches of California to the catwalks of London Fashion Week to take on a legendary status as California’s proudest export.
UGG made its name with the classic UGG boots, a suede boot crafted with a natural sheepskin lining designed to keep the feet warm in winter and cool is summer. Since then, the brand has developed a comprehensive range of footwear including the popular UGG slippers, sandals and moccasins, all of which are hallmarked with UGG Australia’s dedication to practical and stylish shoes.
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