Last weekend we were invited down to the Dr. Martens Boot Room in the heart of Camden Lock to enjoy some Christmas festivities in the form of one of the brands collaborative gigs, this time with a DJ set by the Girl Power collective BORN N BREAD.
Where to begin, with the DJ’s dropping everything from R&B classics to trap remixes the group of five went back to back to provide a good few hours of groove to get you in the mood for Saturday night, and the set was the perfect modern salute to what Dr. Martens has become. The cornerstone of Dr. Martens heritage certainly lies with its huge influence in the music scene, so the collaboration of a showroom space for the Dr. Martens archives, including boots worn by some of the most influential names in music history, accompanied by a live mixed backing track from this female empowering girl group was the perfect way to set the scene.
Alongside iconic boots worn by members of The Who, No Doubt, OASIS, The Buzzcocks and Slaves amongst others, as well as rare collaborations with Jimmy Choo, Yohji Yamamoto and Raf Simons the archives showed off the iconic journey of Dr. Martens from its roots as the symbol of the working class to the iconic fashion shoe it is today. Alongside the archived boots was an original patented heat sealing machine used to seal the leather upper to the rubber bounce sole, accompanied by an interactive VR headset showing 360° experiential view inside the Cobbs Lane Factory.
The day-to-evening event was free to drop in to and included drinks provided by Jack Daniels and Brewdog as well as a special 15% off offer for products bought on the day alongside free customisation by bespoke tattoo artist Olivia Fayne, something definitely worth watching.
All the facets of the event meeting in one space really defined how the Dr. Martens brand is modernising its relationship with music, art and culture to stay so powerfully relevant in modern fashion, incorporating a ‘Make your own GIF’ machine where you could capture the day in your own way. The Dr. Martens Boot Room hosts gigs every week and daytime ones like this are free to drop in to and interact with a boot you’ll almost definitely keep for life, check out what’s coming up here.
Thanks Dr. Martens, we’ll definitely be back.
Here’s some of our all-time favourites: