Italy runs through the blood of athletic footwear brand Diadora. Rising out of the ashes of post-war Italy, Diadora made its name creating cutting-edge quality running, cycling and tennis sports shoes out of a small artisan's workshop. Until this very day, Diadora remains one of the few Italian footwear or apparel brands that continues to produce some of its products in the country.
Since its early years Diadora expanded to become one of Italy's foremost iconic brands. In the 1970s Diadora was undoubtedly one of football's most coveted brands, worn by many of Italy's mos gilded names including George Weah, Roberto Baggio and, more recently, Francesco Totti. Away from the world of football, Diadora was worn by sporting greats ranging from Bjorn Borg to Guillermo Vilas.
Discover the latest collection of Diadora trainers including new iterations of the brand's iconic silhouettes online at AllSole, with free UK delivery when you spend just £30,