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Starting out of humble beginnings, Joules is today recognised as one of Great Britain's best-loved lifestyle brands in apparel, homeware and, of course, footwear

Mr Tom Joule begin his eponymous brand selling clothes at an outdoor event over 25 years ago.  Soon realising his audience to be a bright and colourful bunch of individuals, Mr Joule tailored his collections to match their individuality using bright colours, eye-catching prints and contemporary fabrics. With that the Joules brand and its mission was born: to make the ordinary extraordinary.

Shop the new Joules footwear collection online at AllSole, with free UK and international delivery options available.