UGG

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Find out how to style and maintain your UGG boots with our exclusive UGG Buyer's Guide.

UGG Australia made its name with the classic UGG boots, a suede boot crafted with a natural sheepskin lining designed to keep the feet warm in winter and cool is summer. Since then, the brand has developed a comprehensive range of footwear including the popular UGG slipperssandals and moccasins - all of which are hallmarked with UGG Australia’s dedication to practical and stylish shoes.

UGG dates back to 1978, when Brian Smith brought sheepskin boots from his native Australia and began selling them on the beaches of Southern California. The UGG boot was welcomed with open arms into the relaxed surfer culture of the region where the boots soon became a sensation.

By the mid-90s, UGG was the hottest product on the New York Fashion scene, catapulting the brand to become the omnipresent fashion essential it is today. The original UGG boots have gone from the beaches of California to the catwalks of London Fashion Week to take on a legendary status as California’s proudest export.

In 2015 UGG’s iconic shoe silhouette was reimagined and was renamed as the UGG Classic II boot. Still the Classic boot we know and love, it now has the welcome addition of some practical new features that help further elevate the boot’s status as a must-have piece and firm favourite for bloggers around the world. 

Discover the latest UGG collection for men, women and kids

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