New Balance 550

The New Balance 550 is a masterclass in reviving the past while embracing the present. Drawing inspiration from the brand's rich archives, our collection features the model's sleek, low-top silhouette that pays homage to the iconic styles of yesteryear. While incorporating its dependable synthetic suede upper and rubber outsole construction to deliver unparalleled comfort and durability.

The original New Balance 550 debuted in 1989, a part of their basketball collection. After its initial run, the 550 was filed away in the archives as it didn't deliver its expected success. Despite this, it was later reintroduced in limited-edition releases in late 2020 and returned to the full-time lineup in 2021, quickly becoming a global fashion favourite.

Whether you're trainer-obsessed or looking to upgrade your current shoe collection, our New Balance 550 range ticks every box. Whether you're looking for timeless colourways for everyday wear or statement-making iterations with colourful hues for a pop of colour in your outfits.