Founded in 1906, New Balance originates from Boston, Massachusetts, and originally began focusing solely on arch supports and orthopaedic shoes. Since its launch, New Balance has created iconic trainer styles such as the 990, 574, and 1500 series.
Throughout every New Balance trainer launch, their technological innovations evolve further to ensure your comfort is the number one priority. From inventing their proprietary ABZORB and Fresh Foam cushioning systems to their advanced materials like breathable mesh uppers and durable rubber outsoles.
When styling your New Balance trainers, for casual everyday wear turn to their retro-inspired silhouettes like the 574 or 990 models. For a streetwear-inspired look, look at the 327 or 57/40 model and pair with relaxed-fit denim and oversized hoodies.
