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A combination of vintage Americana, British style and Japanese-inspired graphics, Superdry is a distinctive contemporary British brand.

Founded in Cheltenham in 1985 by Ian Hibbs and Julian Dunkerton, Superdry began as ‘Cult Clothing’ and became established in university towns and cities such as Oxford, Edinburgh and Belfast in the 1990s. The first Superdry store opened in London in 2004 and since then, the brand has opened stores all over the UK and is now sold all over the world.

Using high quality fabrics and tailoring and featuring hand-drawn graphics, Superdry is an authentic British brand well-loved for its casual designs. Superdry shoes fit in with this relaxed aesthetic, with its spring/summer collection featuring colourful espadrilles and tennis shoes, and simple sandals. Shop Superdry at AllSole with free UK and EU delivery available.

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