Originally founded as a concession store on London’s iconic Oxford Street, the history of Dune London is one bound up with the British capital. For Autumn/Winter 2017, Dune London once more draws inspiration from its homestead, this time looking to the musicals of London’s West End to offer a tale of two star-crossed lovers who dance their way into each other’s hearts. Set against the unmistakable illustrated backdrop of London town, the brand’s latest campaign is a testament to Dune London’s unique ability to combine classic design with contemporary flair—epitomised in the brand’s AW17 footwear collection.
The Dune London AW17 shoe collection is distinguished by its rich, earthy palette of chestnut, berry and charcoal grey which drives a seamless transition into autumn. Bespoke woodland-inspired prints are introduced to snaffle loafers, scallop courts and block heel ankle boots, where a focus on texture sets the scene for the season ahead.
Western ankle boots become autumn staples, elevated by interesting textures such as patent leather, leopard faux pony and brushed suede. Hardware details remain subtle and wearable.
