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Find Your Dancing Feet with Dune London for AW17

Originally founded as a concession store on London’s iconic Oxford Street, the history of Dune Londonis one bound up with the British capital. For Autumn/Winter 2017, Dune London once more draws inspiration from its homestead, this time looking to the musicals of London’s West End to offer a tale of two star-crossed lovers who dance their way into each other’s hearts. Set against the unmistakable illustrated backdrop of London town, the brand’s latest campaign is a testament to Dune London’s unique ability to combine classic design with contemporary flair—epitomised in the brand’s AW17 footwear collection.

The Dune London AW17 shoe collection is distinguished by its rich, earthy palette of chestnut, berry and charcoal grey which drives a seamless transition into autumn. Bespoke woodland-inspired prints are introduced to snaffle loafers, scallop courts and block heel ankle boots, where a focus on texture sets the scene for the season ahead.

Western ankle boots become autumn staples, elevated by interesting textures such as patent leather, leopard faux pony and brushed suede. Hardware details remain subtle and wearable.

Eveningwear becomes a dressing up box of adornment and texture; jewelled brooches, studded trims, glitter and brushed mink satin make for a beautifully ornate collection. Classic stilettos are dressed in sweet wrapped shades of metallic pinks, purples, greens and gold, adhering to an ‘80s era revival.

Moving further into winter, casual profiles take on an androgynous feel; loafers and brogues feature chunky, cleated soles with heavy buckle detailing. A focus on British heritage comes through in the form of heavy duty, outdoor boots featuring ski-hook lace up ties, faux fur lining, punch-hole detailing, flatform treads and equestrian style hardware.

Party season dressing sees colour and texture revitalised through intricately embroidered fabrics, liquid glitter finishes, bold cluster embellishment and opulent embossed velvets in an array of jewel tones. Signature courts take on a fierce new look with sleek points, sweetheart vamps and sharp stiletto heel structures. A palette of azalea pink, pewter grey, champagne gold, teal and cobalt blue bring together an overall maximalist dressy collection.

Drawing focus once again to a beautiful craftsmanship, in-house design and quality textured materials, the Dune London AW17 collection offers versatile, day to evening profiles to carry you through the season.



  • Sarah Atkinson
    Sarah Atkinson Writer and expert

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