Returns Exclusive NHS & Keyworker discount available Download the allsole app! Free delivery when you spend £100
New here? Get 20% off using code: NEWAS | Shop now

Your Guide to Black Friday 2018

One of the world’s biggest shopping days, Black Friday exploded into Britain when retailers with American roots exported the post-Thanksday custom over to British shores. Ever since, British brands have joined in with fun, allowing customers to complete their Christmas shopping for less. But what do we really know about it?

AllSole answers your questions...

When is Black Friday 2018?

Held on the fourth Friday of November, Black Friday 2018 will take place on Friday 23rd November. Usually held around one month before Christmas day, Black Friday offers the perfect opportunity for saving money on this year’s Christmas present haul or simply a great excuse to treat yourself.

Where does Black Friday originate from?

Black Friday infamously originates from the United States where it has been a key date in the shopping calendar since at least the 1930s. Historically, the day marked the day after Thanksgiving and the beginning of the Christmas shopping period, at which point shops would begin to open earlier, stay open later, and offer stronger discounts in the run-up to Christmas.

For the last 20 years Black Friday has been the busiest shopping day of the year in the US, with retailers aggressively discounting products in an attempt to entice Christmas shoppers. The dawn of online retailing which exploded in the early 2010s saw a once American-only tradition begin to make tracks in foreign markets including the UK. Today Black Friday is Britain’s busiest shopping day with 2018 set to become another record-breaking day in British retail.

Why is it called Black Friday?

The name “Black Friday” was coined in 1960s America when accounting records were kept by hand. Marking the time when shoppers would traditionally open their wallets and begin their Christmas shopping, this was the day that marked the accounting records changing from red ink—which indicated a loss—to black ink, indicating profit.

When does the Black Friday fun begin?

Black Friday 2018 begins on AllSole at 11.59pm on Thursday 22nd November. In addition to on-site offers lasting throughout the day, be sure to keep your eyes peeled as we will also be offering special VIP deals for allocated periods during the day itself. To be the first to find out about our latest offers, sign up to our email newsletters giving exclusive early access to deals and follow AllSole on Facebook, Instagram & Twitter.

What Black Friday deals will be available AllSole?

The AllSole Black Friday sale 2018 is going to be bigger and better than ever, with the best discounts on designer footwear you’ll find anywhere online. Further to the all-day bonanza sales taking place on the day, keep your eyes peeled for one-off limited time only deals taking place throughout the day.

Whether you’re looking for the perfect Christmas present or a treat for yourself, the AllSole Black Friday sale is the only tab you will need open on November 23rd.

Olivia Seed
Olivia Seed Editor
A minimalist fashion fan with high interests in the odd print or check. Constantly trying to make my home look like a catalogue; you can find me shopping for cute bedding, candles and other Instagrammable interior accessories.

Related Posts

Sign up to our newsletter