They are the marmite of the shoe world, whether you love or hate them, there is no denying they have officially made a comeback. Making it onto the catwalk, Crocs is the global success story that capitalised on the ‘ugly’ shoe trend and leveraged pop culture to make them as current as ever.
Here is our Complete Crocs Guide answering your most asked questions, what Crocs are made of, how to style them and their most iconic collaborations.
What are crocs?
Crocs are the foam fabric, slip-on shoe that has divided opinions for the last 20 years. Known for their playful, comfort-first fashion they are often described as ‘the world’s ugliest shoe’. From avid fishers to city girls who love their bling, there is certainly not one specific target market when it comes to Crocs.
Who launched Crocs?
Scott Seamans, Lydon “Duke” Hanson, and George Boedecker, Jr. founded Crocs in 2001. Inspired by a foam clog that a Canadian brand created. The first model they launched was the Beach. A boating shoe with plenty of grip on the sole, made from waterproof material, and with protection for your foot.