The climate crisis (gulp) is completely changing the way we consume fashion. We are all looking to see which brands are as eco friendly as possible. To be honest, they usually find us first because they are the brands that everyone talks about. That said, we have all become very good at researching, recycling and donating but we mustn’t let that slip when it comes to our footwear.
Many of us think that shoes only impact the environment when they end up in landfills… wrong. Shoe production accounts for one-fifth of the fashion industries environmental impact and 1.4 percent of global carbon emissions annually. On average there are more than 20 billion pairs of shoes manufactured each year and the production of one shoe produces 30 pounds of carbon dioxide. So without sounding scary, here are the brands that are doing their part to make it easy for you to help in our mission to help save the world.
Veja means ‘Look’ in Brazilian, encouraging you to look and think beyond buying trainers. All Veja trainers are made socially and responsibly from the materials they use to the process. To put it into perspective Veja pays 3 times more than what factories in China offered to make their trainers so they can maintain their ethical standards. They use all fairtrade and organic materials and all of their staff in their Brazilian factory are ASF employees. ASF stands for Atelier Sans Frontières and promotes professional integration of people by offering them a suitable paid job, personalized social support, and helping them develop a career plan. They really are the good guys!