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Vans Buyer’s Guide | Fit, Care and History

Loved for their minimalist versatility and rebellious attitude, Vansare one of the most recognised brands in the world. They say imitation is the sincerest form of flattery, and Vans have been continuously copied but never beaten on their comfort, durability and style. Since their origins in the '60s, the design has remained relatively unchanged, proving their timelessness and iconic status within skate communities and beyond. So whether you’re a first-time buyer or on 5 pairs and counting, here’s our Vansbuyer’s guide with all you need to know about fit, style and brand history.
Hailey Bieber

#1 When was Vans founded?

Vans was founded in 1966 by brothers Paul and Jim Van Doren in Anaheim, California. Originally called The Van Doren Rubber Company, the original Authentic shoes were the first of the Vans styles, made that same year and remaining practically unchanged since. The name quickly got shortened into the far catchier Vans as skaters came to love the shoes for their sticky soles and durability, becoming a must-have for the California skate community by the mid-'70s.By the end of the '70s, the brand had released their Authentic, Old Skool, slip-ons and Sk8-Hi styles complete with the signature ‘jazz stripe’, taken from one of Paul Van Doren’s doodles.

#2 How are Vans made?

All Vans styles are made using a 5 step production process that starts with the sole. Between 70 and 85 million pairs of Vans are made each year, so this process is down to a fine craft, being refined and perfected since the '60s. Vans are made with a vulcanised rubber sole. This means that the sole is essentially baked one time to cure the rubber and compress into its signature waffle pattern, then once again after production. The second baking happens when the full shoe is steamed after assembly, this keeps the sole durable but also makes them springy and easy to break in. The rest of the shoe is cut and assembled with Van's signature stitching and detailing, finished off with the rubber logo placed on the heel. 

#3 Are Vans styles unisex?

Yes, Vans styles are all unisex so anyone can wear whichever ones they like. For the core styles, all the sizing is unisex, however, some styles such as the platform shoes may specify a gender as the sizing may fit smaller or not run certain sizes. But if the shoe fits, wear it!

#4 How do Vans fit?

Unlike a lot of other brands, Vans fit true to size, meaning whatever size you wear in other shoes you’ll likely wear in Vans; easy! To ensure they stay on your feet, slip-on styles come up a little smaller but quickly loosen and stretch to fit nicely. General advice would be that if you’re torn between two sizes, opt for the bigger and try an insole to pack the shoe out.For the best idea of size, measure your feet by standing on a piece of paper with your heels up against a wall, and mark the end of your toes. Manually measure this length for a clear answer on what size you are, then consult our handy charts…


UK 2,5 3 3,5 4 4,5 5 5,5 6 6,5 7 7,5
EU 34,5 35 36 36,5 37 38 38,5 39 40 40,5 41
US MEN 3,5 4 4,5 5 5,5 6 6,5 7 7,5 8 8,5
US WOMEN 5 5,5 6 6,5 7 7,5 8 8,5 9 9,5 10
CM (FOOT LENGTH) 21,5 22 22,5 23 23,5 24 24,5 25 25,5 26 26,5
UK 8 8,5 9 9,5 10 10,5 11 12 13 14 15
EU 42 42,5 43 44 44,5 45 46 47 48 49 50
US MEN 9 9,5 10 10,5 11 11,5 12 13 14 15 16
US WOMEN 10,5 11 11,5 12 12,5 13 13,5 14 14,5 15 15,5
CM (FOOT LENGTH) 27 27,5 28 28,5 29 29,5 30 31 32 33 34


UK 10 10,5 11 11,5 12 12,5 13 13,5 1 1,5
EU 27 27,5 28 29 30 30,5 31 31,5 32 32,5
US 10,5 11 11,5 12 12,5 13 13,5 1 1,5 2
CM (FOOT LENGTH) 16,5 16,5 17 17,5 18 18,5 18,5 19 19,5 20
UK 2 2,5 3 3,5 4 4,5 5 5,5 6
EU 33 34 35 36 36,5 37 38 38,5 39
US 2,5 3 4 4,5 5 5,5 6 6,5 7
CM (FOOT LENGTH) 20,5 21 22 22,5 23 23,5 24 24,5 25


UK 1,5 2 2,5 3 3,5 4 4,5 5 5,5
EU 17 17,5 18 18,5 19 20 21 21,5 22
US 2 2,5 3 3,5 4 4,5 5 5,5 6
CM (FOOT LENGTH) 9 9,5 10 10,5 10,5 11 11,5 12 12
UK 6 6,5 7 7,5 8 8,5 9 9,5
EU 22,5 23,5 24 24,5 25 25,5 26 26,5
US 6,5 7 7,5 8 8,5 9 9,5 10
CM (FOOT LENGTH) 12,5 13 13,5 14 14,5 15 15,5 16


UK 0,5 1,5 2,5 3,5
EU 16 17 18 19
US 1 2 3 4
AGE 1.5 months 1.5-3 months 3-6 months 6-9 months
CM (FOOT LENGTH) 8,5 9 10 10,5

#5 What’s the difference between regular and Comfycush Vans?

Comfycush Vans look exactly the same, but it’s what's on the inside that counts. Comfycush Vans include an added cushion layer made out of a special type of foam that is soft enough to cushion but durable enough to withstand skating or long days on your feet. The Comfycush Vans include twice the amount of cushioning, so are the perfect option if you’re looking for ultimate comfort on long days. 

#6 Are Vans Vegan?

As part of their dedication to becoming more sustainable, lots of Vans styles are vegan. Obviously apart from the leather styles, the majority of their collection is made completely without any animal products or interaction. The Authentic, slip-on and era styles are all totally vegan.

#7 Are Vans sustainable?

As a brand, Vans are dedicated to making their materials and processes as sustainable as possible, being a huge focus across the whole fashion industry. As part of their Green Sole initiative, Vans source the cotton for their canvas shoes in line with the Better Cotton Initiative, which works to reduce the environmental impact of cotton production as well as improving the lives of farmers and workers. They’ve worked with the initiative since 2014 and have set themselves the goal of using only 100% sustainable cotton by 2025.They also run a number of projects worldwide that help protect and empower people, including an initiative to introduce skating to women and girls in India who face strict gender roles.

#8 What does ‘Off The Wall’ mean?

The brand’s famous tagline has a clever double meaning. As a phrase, off the wall is used to describe things that are a little eccentric or unconventional, capturing the alternative spirit of the brand’s origins. But off the wall also describes a skate trick, connecting to their status within the skate community. When a skateboarder kicks off the ramp and has a moment in the air, they’re going off the wall. Works perfectly, right?

#9 How to clean Vans?

Being made of canvas, Vans are easily cleaned but you want to avoid unnecessary washing to keep the colour bold. Instead, try just giving them a refresh by cleaning the soles.

How to clean the white soles?

Put some tape over the canvas to protect the colour, then use some rubbing alcohol or bleach to give the white soles a good wash, any marks or dirt will come away quickly. Once you’re happy with the cleanup, wipe them over with some water to make sure no bleach is left over.

How to wash Vans?

If the time has come for a deep clean, there’s a couple of things you can do.For a quick wash:
  • Mix together mild detergent and warm water
  • Using a gentle brush, wet the bristled and gently brush the canvas, focussing on marked areas.
  • Rinse the whole shoe with warm water.
  • Stuff the shoe with paper and leave it to air dry.
For a deep clean:Vans can be washed in the washing machine, just make sure to place them into a pillowcase or garment bag for protection and always allow them to air dry. 

To be on the safe side, we would recommend buying a Jason Markk cleaning kit. Here's our full blog with instructions.

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To tackle watermarks:If you’ve been caught in the rain or your white Vans are looking a little stained, here’s a great little cleaning technique.
  • Soak toilet paper in warm water and wrap your shoes in them, as if you’re doing paper mache. 
  • Cover the shoe in several layers and then leave them to dry for a day.
  • Once they’re dry, unwrap all the paper and your shoes will look good as new. 

#10 What Vans styles are there?


The original style that launched the business was the Authentic Vans which have stayed in style ever since. Always easily on-trend, they boast a due minimal design making it the perfect throw-on shoe. The Authentic is available in 12 styles and has less padding in comparison to the Era. 


The Era was the first proper skate shoe the brand made, designed with the help of skate legends Tony Alva and Stacey Peralta. Perfect for the skate park, but also perfect for day-to-day city wandering it provides a more padded upper sole and around the shoe in general. The Era comes in 24 styles and tends to be a narrower, skinner profile. Overall the Era usually represents Vans modern technology in comparison to the Authentic which sticks to the classic design and simple materials. 


The ultimate pick for effortless streetwear styling, a Vans slip-on is immediately recognisable and infinitely versatile. The checkerboard slip-on has become an iconic style and a must-have for lovers of modern fits and street style. We’re styling ours with jeans and mini dresses alike.

Old Skool

Featuring the brand’s signature jazz stripe, the Old Skool is probably their most well known style. More structured than the rest, the Old Skool has a nice padded sole and bold contrast stitch detailing. The platform Old Skools were even worn by Julia Roberts in Notting Hill, giving us all the 90's inspiration we need.


Originally designed to help protect skateboarders ankles, extending the Old Skool style to provide extra padding around the ankle bone, the Sk8-Hi is a perfect boot/sneaker hybrid. Bolder than the rest, opt for this style if you're looking to make more of a statement with your Vans. 


Somewhere between an Old Skool and an Era, the Vans sport is a lighter option if you’re after something low-key. With the same stitching and jazz stripe, the sport has all the best-loved Vans features, but sits a little lower and looks lighter on the foot.

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