The Return of The Ugg Boot Trend

Whether you love them or hate them, there’s no denying that the UGG boot is back with a vengeance. Spotted on the feet of celebrities and fashion influencers for their comfort and noughties throw back style, UGG boots have been the stand out footwear trend of the season. We’re not surprised Lyst reported since September searches for the brand have seen a steep increase. After seeing our favourite style inspirations championing the label, we saw the ankle style boots on the feet of Emily Ratajkowski and Irina Shayk, as well as the bold Fluff Yeah slippers on supermodel Bella Hadid‘s feet. Here’s why we’re loving the return of the UGG boot.

Left to right : Emily Ratajkowski, Irina Shayk and Caroline Daur

Left to right : Emily Ratajkowski, Irina Shayk and Caroline Daur. Photo credit: Vogue, @carodaur and @irinashayk

#1 Comfort

Some would argue that comfort is UGG’s unique selling point, with no other footwear brand coming close to the snugness of their wool lining and cosy sheepskin composition. UGG boots also come in a selection of lengths starting from ankle to higher sock styles to keep you warm in the winter months. With the majority of us working from home this year and for the foreseeable, UGG’s easy slip on boots and slippers have been our most worn WFH item.

UGG Buyer's Guide | Size, Fit and Care

Buyer's Guide

UGG Buyer's Guide | Size, Fit and Care

To help you out when it comes to purchasing your first pair or sprucing up your old faithful, check out our UGG buyer's guide for advice on sizing, fit and care.

2020-12-29 17:05:26By Sarah Atkinson

#2 Collaborations

UGG has come a long way since the designs most familiar to us, not only offering us the standard shape and style of the classic boot. UGG have continued to innovate in the last decade through a list of successful collaborations. Working together with some of fashions most relevant and sought after designers including BAPE, Neighbourhood and British womenswear label Molly Goddard. Known for her maximalist and bold designs, at SS21 London Fashion Week, models walking the Molly Goddard runway with her collaboration with UGG on their feet. Featuring chunky soles and fluffy slippers complimenting UGG’s progressive style.

@mollygoddard x UGG collaboration



#3 Quality

Not only are we loving the return of the UGG boot for its guaranteed comfort and classic style, but for the longevity in both fashion and quality. The boots are made from water resistant suede uppers pre-treated to protect from water and stains. The cushioned insole is also enhanced with sheepskin sock to naturally defend against moisture and keep feet dry and warm. The sole is also finished with a lightweight, flexible sole, offering increased cushioning, traction, durability and flexibility. UGG also offers a range of care products to ensure you keep your pair of UGG’s box fresh for as long as possible.


Written by Emma Bowkett

Emma Bowkett

Emma Bowkett

Writer and expert