Buyer's Guide

A Buyers Guide to VEJA Sneakers

VEJA sneakers are synonymous with clean, classic, contemporary style and now more than ever are being seen on the feet of fashion’s most influential. The French footwear brand has truly affirmed their position in the sneaker market with their ecological and fair trade conditions for production. Whether you’re a first time buyer or a VEJA fanatic, we’ve teamed up with the experts at Allsole for everything you need to know about the brand, from composition to care we’ve got you covered.

Veja

Beginnings

In 2003, Sebastien Kopp and Francois- Ghislain Morillion were confronted by the unfortunate reality of globalisation whilst conducting an audit of a fast fashion factory in China. From 5 level bunk beds to a hole in the ground for showering, it struck a chord with the pair and inspired them to make a change – from here VEJA was born.

VEJA Size Chart

Women

US 5 6 7 8 9 10
UK 3 4 5 6 7 8
EUR 36 37 38 39 40 41

 

Men

US 7 8 9 10 11 12 13
UK 6 7 8 9 10 11 12
EUR 40 41 42 43 44 45 46

Are VEJA sneakers true to size?

Generally VEJA sneakers are true to size, so we would recommend going for your typical size, however each style may fit your foot differently. As with most leather footwear it may take a few wears to mould to the unique shape of your foot. If you are in between two sizes, we suggest choosing the smaller size.

Veja

Are VEJA sneakers leather?

VEJA produce both leather and non-leather sneakers, with one VEJA style out of four being 100% vegan. Unlike other retailers, VEJA are working on two major methods of production to improve the quality and composition of their sneakers. VEJA are dedicated to ensuring their leather does not come from the Amazon nor from an area that was deforested for cattle farming.

When producing leather sneakers, animal skins are treated chemically in a process called tanning to ensure that they don’t deteriorate over time. Unfortunately, the process of tanning puts a huge strain on the environment, with excessive amounts of wastewater produced for every ton of tanned leather created. Not only is this, but through tanning, pollutants such as chromium, lead, mercury and various other pathogens are released consequently polluting the environment.

VEJA, is determined to make as little impact on the environment as possible, and this is why they use chrome ( inoffensive tanning when not oxidised) and vegetable tanning methods. Vegetable tanning is used on 10% of VEJA models, which uses only natural tannin and has no negative impact on the environment.

Since 2013, VEJA has also been using fish leather in their designs. The leather is taken from freshwater fish farms where unused fish that would otherwise be thrown away are utilised by the brand.

Are VEJA vegan?

VEJA has a variety of vegan sneakers, including the Nova White, Nova Canvas, Wata, SDU Rec, Flannel, B-Mesh and Rio Branco. Of the 81 styles designed last year, 20 are completely vegan.

Another fundamental pillar that VEJA is built on is fair trade. The brand work directly with farmers in Peru and Brazil to agree contracts and prices for their organic cotton before a single seed has been planted. Alternative materials such as tilapia and experiments with chrome-free suede, leathers and wild rubber are also in the pipe line to develop the sustainability of the brand.

How to clean your VEJA sneakers

To keep your pair of VEJAs in tip top condition, we suggest giving them a spray with a waterproof solution before you wear them. For canvas VEJAs, simply brush off any scuffs or marks with a brush and some soap – don’t put them in the washing machine as this can cause the leather inserts to rub off.

For leather styles, maintain the quality with leather care creams and sprays and use a suede brush to keep suede looking brand new.

Where are VEJA sneakers made?

Ever since day one, VEJA sneakers have been manufactured in the state of Rio Grande do Sul in southern Brazil. 40% of employees live at the factory while the other 60% live in nearby cities. Find out more about the production process HERE.

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In 2017, VEJA crossed the Brazilian border to find new partners. Since its launch in 2005, VEJA is working with independent organic cotton producers in the Northeast region of Brazil. As VEJA is growing, we had to look for new cotton producers for the canvas and the lining of our sneakers. Two years ago, we went to the other side of the Amazon forest. We landed in Lima and drove 3 hours South through the dusty desert to Chincha, a small city close to the Peruvian coast. There we met the Bergman Rivera project, a company that started in 1986 as a pioneer in organic agriculture and works today with 160 families. We discovered this amazing place where their certified organic cotton is growing thanks to the Andean waters. Since then, we bought more than 175 tons organic cotton through 60 farmers. Our only mission is to link amazing projects together to create a positive chain to offer a sneaker that is… different. #veja #vejaproject

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Do Veja advertise?

No. VEJA put all money saved from advertising and marketing costs straight into the production, raw materials and the workforce who create their sneakers.

Which Veja sneakers should I buy?

 V-12 B Mesh

Veja V-12’s are made out of ecological and sustainable materials. The upper in B-Mesh is made from 3 plastic bottles, with the lining 33% organic cotton and 67% recycled polyester. The panels and logo are made of leather and rubber.

 Esplar Leather Low Top

One of VEJA’s most classic styles, the Esplar leather low tops have been named after the Brazilian NGO which brings technical support to the organic cotton families Veja works with.

 V-10 Leather

White low top trainers from Veja, the V-10 model was designed as a celebration of the brand’s 10th anniversary, the ‘V-10’ sneakers utilise ecological and sustainable materials to create a sleek upper made from low-chrome leather.

Where to buy VEJA sneakers?

Shop all VEJA sneakers here >>>>

 

Written by Emma


Images courtesy of VEJA.



Emma Bowkett

Emma Bowkett

Writer and expert