Fashion

Pride Month With Purpose | Top Brands Showing Their Support 

Happy Pride month! In honour of Pride month 2021, many brands are using their prestigious platforms to amplify LGBTQ+ voices all over the globe.

From charitable donations, creating empowering spaces and releasing some pretty epic limited edition launches – here are our top brands proving their allyship and celebrating Pride month with purpose…

ugg pride month

#UGGPRIDE

With a full collection dedicated to feeling proud, this Pride UGG is celebrating with the Terrence Higgins Trust and the LGBTQIA+ community. 

With an awesome limited edition collection made up of all gender footwear, UGG has paired with an epic roster of artists, writers and activists for the campaign.

“Pride is a chance for LGBTQIA+ people to show they are proud of who they are because in lots of countries it used to be illegal to be LGBTQIA+, and in some countries it still is. By going to Pride events, the community gets to celebrate that they can be who they are and love who they love without fear of being punished for doing so.”

The Terrence Higgins Trust is the UK’s leading HIV and sexual health charity. They work tirelessly to support and amplify the voices of those living with HIV.

Coach – Pride Is Where You Find It

Celebrating the people and places that bring LGBTQIA+ communities together, Coach is supporting organizations that create empowering spaces this Pride month. 

Fronted by NYC drag scene legend Bob The Drag Queen, this month Coach has been asking their friends and family where they find their pride & who their chosen family is. 

Alongside their awesome pride inspired range, Coach has confirmed it has made donations to the Hetrick-Martin Institute, Albert Kennedy Trust, Point Foundation and CenterLink Community of LGBTQ Centers.

“All four organisations create empowering spaces, both online and IRL, to ensure LGBTQIA+ young people have access to their chosen family.”

Vans

A brand that is committed all year round with its support for the LGBTQ+ community, Vans are advocating their philosophy towards equality and progression with their latest Pride collection. 

This pride month, Vans will be donating a total of $200,000 USD to four organizations from around the world including GLSEN, Casa 1, Where Love is Illegal and Tokyo Rainbow Pride.

Fronted by skateboarder and campaign photographer, Samuel McGuire, the Vans Pride collection is designed in the spirit of creative self-expression. 

“When I was younger, I was so scared to merge my queer life and my skate life, and to see the two crashing into each other in such a beautiful and organic way is cool. To work with a brand that is involved in the queer community and that was so influential in my life is a dream come true.”

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2021-03-25 17:10:16By Ciara Martin

Words by Ciara Martin.



Ciara Martin

Ciara Martin

Writer and expert


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