From its humble beginnings until now, UGG has been a brand dedicated to practicality and quality of craftsmanship. Launched from the beaches of California for the surf scene of the state, UGG brings with a tale of a thousand terrains. To many people’s disbelief the UGG journey began on sandy beaches and season on season adaptation to surrounding and extreme comfort and quality have allowed the brand to stand the test of time to expand its range to produce the likes of its lightweight, breathable SS18 sneakers, and everything in between.
Back in 1978, after falling in love with the quality and experience he believed came with wearing sheepskin, Brian Smith landed in Southern California with a bag of sheepskin boots and fell in love.
The Southern Californian coast has always been renowned for its relaxed and casual lifestyle, one Brian felt was fitted with the ethos of his new boot brand, he landed on the sandy seafronts and began to sell his boots with immediate sensation.
By the time the mid-80s rolled around the UGG brand has become a symbol of a relaxed, inevitably southern California culture. The boots gained momentum through their iconic whereabouts at surf shops along the Californian coast, where they could be found on shorefronts from San Diego to Santa Cruz.
It only took a matter of time before UGG boots reached far beyond the beach, with word of mouth allowing the new boot brand to know to pop up in towns and cities all over the U.S, the style was praised as one that was worn but any and every person at “any level of society”. Girls wore their surfer boyfriend’s UGG boots like a letterman jacket, and when winter came along it only made logical sense for UGG boots to appear in ski shops, allowing them to become a global phenomenon.